THE SOFI STORY

Italian inspired, Australian made.

Inspired by the Italian love for aperitivo, our founder Tommy Maclean created SOFI to be the perfect all-natural spritz with no added sugar and packaged for our Australian way of life.

First making an entrance in the summer of 2013 at the iconic Bondi Farmers Market, SOFI captivated local spritz devotees, who crowdfunded the next phase of development. SOFI then charmed the panel on Australia’s Shark Tank, securing funding at our asking price.

With the launch of SOFI's new full-strength Aperitivo range, this next chapter enables us to take SOFI to the world.  Inspiring global cocktail lovers to refresh the much loved spritz with a modern twist.

LOCAL GRAPE SPIRIT & BOTANICALS

Australia’s Natural Aperitivo

Creating the perfect spritz starts with exceptional local ingredients, something we happen to have plenty of here in Australia.

In order to create SOFI’s distinctive and refreshing finish, founder Tommy Maclean, and 5th generation winemaker Simon Gilbert, joined forces to carefully blend grapes from across the country’s premium wine regions. 

DAN MURPHY'S DECODED SPIRITS AWARDS

Best Aperitif in Australia

SOFI is beyond honoured to have been crowned Best Aperitif at the 2023 Decoded Spirit Awards by Dan Murphy's, Australia’s Largest Liquor Retailer.

Based on a blind tasting by a panel of 14 experts, SOFI triumphantly won the title against the likes of Aperol and last year's winner, Campari. Being the only Australian
finalist in the category makes the win extra special. Tasting notes included being “some distance above the competition”.

For more details, click here

QANTAS x SOFI SKY SPRITZ

SOFI in the SKY

To celebrate our return to the skies, SOFI has created an exclusive signature spritz cocktail for QANTAS.

The Sky Spritz is an ode to Australian native botanicals, featuring Davidson Plum and Finger Lime, both of which hail from the subtropical rainforests of Queensland.

“SOFI was originally inspired by my travels around the world so it is really special to help QANTAS celebrate Australia’s return to international skies."

Tommy Maclean, SOFI Founder.